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• "Perpetual on-sale date" vs. "synchronized content" • e-mail newsletters and alerts to print subscribers • Measuring Web traffic vs. auditing print distribution • Web site for news that breaks too late for the magazine's production cycle • Print for longer features and analytical pieces that would be tiresome to read on a monitor • "Buzz, community, and brand" • Web site navigation: easy, or do visitors overlook features? • More forgiving standard for Web pages ("Under construction" and "broken" graphics wouldnt be seen in print) • Gather visitor information for marketing and advertising purposes (voluntarily, with forms; involuntarily, with "cookies") • Similarity of "voice" and "tone" in both print and Web versions RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE |