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• Advertiser links to downloadable products: data, software, MP3, etc. • solicitation of reader input through: results of polls and surveys expert forums reader reviews quizzes; "question of the day" • Searchability • Web site as extension of print "brand" or franchise • Web site as interactive "community of interest" engendered by the printed magazine • Web site as "portal" to sources of related information • Ease of access to magazine Web sites: can be difficult to get copies of special-interest and B2B magazines, but everyone can key in a URL • "Unlimited editorial real estate" on the Web: publish here what won't fit into the book RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE |