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• Web-only features • Print drives traffic to Web • Web drives traffic to print • "Unity of design" between printed magazine and Web site • Web promotes subscriptions to print (at deep discounts) • Web exploits interactive potential of its medium • Web contains content for audiences who may not be part of the print magazine's primary circulation • Banner ads and advertiser links vs. print advertising • Online shopping and e-commerce • Issue content is archived online ("lends permanence to the publishing endeavor") RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE |