PRINT TECHNOLOGY FOR PUBLISHING (Y59.1400, SUM04) INSTRUCTIONS FOR TEAM PROJECTS • The class will be divided into teams for books or magazines. • Each team can decide whether to do a book or a magazine. • Not later than session 5 (6-17-04) each team must notify PH via e-mail of its choice, with whatever supporting information is available (title, format, etc.). • Each team generates a written proposal for the production of a book or one issue of a magazine (see below for instructions on formatting the proposal). • Each team makes a 15-20 minute presentation to the rest of the class in Session 11 (7-29-04). • Each team project should address the following: PUBLISHING —define readership (characteristics of book buyers or magazine subscribers, including numbers/circulation) —define advertising base and note number and sizes of ads in the issue (magazine teams only) —set business targets (number of copies sold, cover price, revenue expected from the issue, etc.) EDITORIAL/ART —plan/define content of the issue or the book —determine the size (number of pages) of the issue or the book —describe the artwork that will be needed PRODUCTION —draw up production specifications: number of pages to be printed; type format; number of words per page/total number of words (books only); number/descriptions of illustrations; paper (interior pages and cover stock); binding; size of print run; method of distribution —create production budget Format for written proposal: two to three pages, using the following outline: • Summary description of project (including title of the book or magazine and names of the team members) • Description of readership or circulation • Method of distribution • Production specifications • Production methods (editorial/creative, prepress, press, and postpress) • Production budget ( general, "ballpark" estimate of principal costs) General recommendations: • Begin early and plan ahead so that each team member is clear about what he/she will contribute to the project. • If desired, use comps or sample pages to support your presentation to the class. • Think of the class presentation as a "pitch to management." Your classmates (and the instructor) will judge whether you have provided enough information to green-light your project. • Try the following on-line sources for estimates and cost information: PrintOnTheNet.com 58k.com PrintOnDemand.com Printdoctor.com BooksJustBooks.com (Request "Publishing Basics," a free, 96-page PDF on production for book publishing.) Graphic Arts Blue Book (To locate printers, click "Search the Blue Book" and use keywords book, magazine, periodical, etc.) Please note: If you choose Option 2 for your course paper, you must use a different book or magazine for your "production history" in the paper. You not are not permitted to repurpose team project information for the course paper. RETURN TO HOME PAGE