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PRINT TECHNOLOGY FOR PUBLISHING:
THE COURSE AT A GLANCE |
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SESSION 1 (5-20-04) |
SESSION 2 (5-27-04) PRODUCTION SEQUENCES • the three stages of print production • magazine production workflow • book production workflow • role of the production manager • production cost components • searching for production economies reading: Pocket Pal, pp. 8-34 |
SESSION 3 (6-3-04) PREPRESS • typography; page layout • CMYK vs. RGB; "gamuts" • halftones, separations • impositions • scanning, RIPs, imagesetters • proofing (analog and digital) • image carriers (film and plates) • PDLs and file formats • desktop systems and tools; "preflight" reading: Pocket Pal, pp. 36-73 |
| SESSION 4 (6-10-04) PRINTING PROCESSES (I) • the major printing processes and their uses • four-color process printing • offset lithography • "waterless" offset lithography • webfed vs. sheetfed • heatset vs. non-heatset reading: Pocket Pal, pp. 74-94 |
SESSION 5 (6-17-04) PRINTING PROCESSES (II) • run lengths and running speeds • makereadies • press checks and press OKs • production variables • controlling image quality on press • waste and spoilage; overs/unders • press automation; in-line capabilities reading: Pocket Pal, pp. 95-130 |
SESSION 6 (6-24-04) DIGITAL PRINTING • computer-to-plate and the "disappearance of film" • computer-to-plate: ROI issues • DI (direct imaging) presses • digital printing systems • on-demand printing and publishing • on-demand printing for book publishing reading: Pocket Pal, pp. 132-155 |
| SESSION 7 (7-1-04) POSTPRESS • what happens in the bindery • off-line and in-line binding and finishing • bindery processes • the anatomy of a book • binding on demand • selective binding and inserts • mailing and distribution reading: Pocket Pal, pp. 156-180 |
SESSION 8 (7-8-04) PAPER, INKS, COATINGS • how paper is manufactured • understanding grain direction • paper types, characteristics, and sizes • specifying and buying paper • papers for books, magazines, and commercial printing • inks and coatings • environmental issues reading: Pocket Pal, pp. 182-202 COURSE PAPER DEADLINE |
SESSION 9 (7-15-04) PRODUCTION SITE VISIT • The class will meet at a graphic services company in Manhattan where we will observe production technologies in live operation. (Details to be announced; date of visit may be moved to another class session, depending on the host facility's production schedule.) |
| SESSION 10 (7-22-04) ALTERNATIVES TO TRADITIONAL PRINT • distribute-and-print vs. print-and-distribute • variable-data printing • comparing printed magazines and magazine Web sites • "e-ink" and its applications • comparing printed books and e-books |
SESSION 11 (7-29-04) THE FUTURE OF PRINT • the struggle with "new media" for market share • final exam review TEAM PROJECT PRESENTATIONS |
SESSION 12 (8-5-04) COURSE WRAPUP AND FINAL EXAM • how to stay abreast of change in print communications technology FINAL EXAM |