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OF THE U.S. PRINTING INDUSTRY descriptions, products, and services GENERAL COMMERCIAL "do it all"; custom printing; no single niche; advertising-driven; catalogs, directories, brochures, posters, etc. DIRECT MAIL subset of commercial printing; fastest growing print market segment; includes direct-mail companies a.k.a. "lettershops" QUICK "print for pay"; "convenience printing"; copying, duplicating, etc., in storefront locations; franchises (SirSpeedy, e.g.) IN-PLANT the "non-commercial" part of the printing industry: "captive" printing operations and in-house reprographics departments of corporations, universities, public agencies, etc. MAGAZINE consumer and business publications; professional and scholarly journals; "17,000" periodicals of all kinds NEWSPAPER dailies, weeklies, Sunday supplements; "10,000" newspapers of all kinds BOOK consumer and trade titles; textbooks; scientific and technical manuals; "60,000" new titles per year FINANCIAL/LEGAL highly specialized: SEC documents, stock certificates, annual reports, insurance forms, bank documents, checks SCREEN PRINTING nothing like litho printing: "print on anything with giant stencils and a squeegee"; T-shirts, coffee mugs, souvenirs THERMOGRAPHY heat-activated thermography powder clings to ink and makes a raised surface; "low-cost alternative" to engraving and stamping for business cards, letterhead BUSINESS FORMS preprinted and multipart invoices, applications, receipts, computer forms, etc.; challenged by DIY desktop forms and online forms on the Internet LABEL & WRAPPER for cans, jars, and containers of all kinds; pressure-sensitive (peel & stick), glued, heat-sealed; little or no competition from the Internet TAG, TICKET, TAPE clothing tags; theatre and amusement passes; double-backed tape for mounting and displays GREETING CARDS seasonal, holiday, and general greetings SPECIALTY PRINTING "not otherwise classified": wallpaper, playing cards, game boards, stamps, decals, etc. PACKAGING converting of paper boxes and cartons; flexible packaging (bags, wrappers); corrugated containers; recession- and Internet-proof; "you can't send a box of cornflakes over the World Wide Web" TRADE SERVICES prepress service bureaus; trade binderies; die cutters; engravers; foil stampers; the NYC-metro area is the trade-services capital of the world RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE |