Y59.1400: PRINT TECHNOLOGY FOR PUBLISHING (SUM03) SOME RECENT KEY DEVELOPMENTS IN PRINT COMMUNICATION TECHNOLOGY (possible topics for paper) • "Print on demand" esp. for books: no minimum run lengths or lengthy turnaround times; quantities and delivery dates are specified by the customer, not the printer; no more out-of-print books or obsolete titles • Printing teamed with other media (e.g. books that come with CD-ROMs; magazines that have Web sites; Web sites that sell printed product or printing services) • Personalized printing, a.k.a. "printing for an audience of one": database-driven print runs in which each piece contains content aimed at a specified recipient; no two pieces are exactly the same • Regionalized editions of magazines via "selective binding" • Direct-to-press (a.k.a. computer-to-press) printing • Digital (non-lithographic) printing • Paradigm shift from "print-and-distribute" to "distribute-and-print" • Smaller print runs; "short-run color" • More color being printed; better-looking color via color management • More powerful software tools for page creation and typography • Print advertising specialties: pop-ups, bound-in product samples (including "scent strips"), inserts RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE