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• The market for e-book titles and reading devices is developing much more slowly than first predicted. Why? • The novelty has worn off: "It's like vinyl siding. People rarely like simulations as much as they like the real thing." • The age demographics are not favorable: those who buy the most books are older readers who prefer ink on paper to electronic gizmos. • To many people, e-book reading devices are expensive "toys." • People still cling to the notion that content on the Internet should be "free." • There are too many competing solutions; content and devices are not interoperable; "open" standards are needed. RETURN TO FAST ACCESS MENU RETURN TO SESSION OUTLINE |